EST. MMXXVI · Automotive retail
Heritage Motors.
A classic-car dealer with the patience of a museum and the hustle of a showroom. Site as catalogue, brochure, story, and lead funnel — without sacrificing the slow burn that makes the inventory feel rare.
— Le brief
A catalogue you sit with, not scroll past.
Most dealership sites optimise for the wrong thing — quick filters, payment calculators, model comparison popups. For a classic-car inventory the goal is the opposite: slow the visitor down. Make them spend three minutes with a single car. Read the provenance. Look at the polish. Imagine the drive.
So the catalogue page is built like a magazine spread: one car per scroll, generous photography wells, hand-set descriptions, no inline filtering until the visitor explicitly asks for it.
— The current floor
Inventory cards, set like museum captions.
Ford Mustang Fastback
"GT-A" code, Highland Green
Porsche 911 S
Bahia Red, matching numbers
Shelby Cobra 289
Wimbledon White / blue stripes
Chevrolet Camaro Z/28
Daytona Yellow, X33 RPO
— The transaction
Four steps, no haggling theatre.
Inquire
You email or call. We send the dossier — provenance, photos, service records.
Inspect
In-person at the showroom, or we ship a pre-purchase inspector to you.
Settle
Cleared funds, escrow if you prefer. Title transfer same day.
Take it home
Drive away, or covered transport to your door. Free within 500 miles.
"The car arrived on a covered transport at 7am. Heritage had washed it, polished the chrome, replaced the battery, and left a hand-written note in the glovebox. That's the difference."
— Eric M., Connecticut · 1968 Jaguar XKE owner
— The build
- CMS
- WordPress, ACF for vehicles
- Inventory
- Custom post type with VIN, year, mileage, provenance
- Galleries
- Lazy-loaded responsive sets, EXIF-stripped
- Lead capture
- Per-vehicle "request dossier" form + concierge thread
- Search
- Faceted filtering hidden by default, surfaced on intent
- Type
- Bodoni Moda display · DM Sans body