Single-product · D2C hardware · 2025
RETRO PULSE R36S
A cinematic single-product landing page for the R36S retro handheld. The whole site exists to sell one SKU — so every pixel is in service of it.
// the brief
One product. One feeling.
Most e-commerce stores try to be a department store. This one had to be the opposite: a single SKU landing page that does the work of a film trailer. You see the device, you feel something, you buy.
The product page is hardwired to one WooCommerce product (ID 76). The cart, the checkout, the inventory — all running underneath. The visitor never sees a catalogue. They see the device, and a button.
// the stack
Custom WordPress + a programmatically rendered film.
Cinematic landing
Above-the-fold synthwave hero with parallax sun, perspective grid, scanline overlay, and chromatic glow on the headline.
One-product Woo
Checkout hardwired to product ID 76. No category pages. No "related products." The shop is one shelf, one item.
Generated product film
An MP4 product loop rendered programmatically with PIL + FFmpeg. Synthwave color grade, looping, autoplaying muted. No video crew, no asset cost.
// the palette
#0E0420#FF2EA6#5BE0FF#FFD23F// type