Établi · MMXXV · Luxury e-commerce
Maison · Horlogère
A luxury Rolex resale storefront, built to feel like a private appointment in a quiet, wood-panelled room. Obsidian and gold. Slow, considered, deliberate.
— Le brief
A storefront that whispers.
Most resale shops shout — "lowest prices," "guaranteed authentic," neon banners. The Maison Horlogère brief was the opposite: a digital room that earns trust by tone alone. Quiet typography. Slow motion. Long whitespace.
WooCommerce underneath, but you'd never know. The catalogue reads like a private viewing room, with each piece given time and air.
— Les éléments
Built into the foundation.
at launch
attributes
fully designed
to seed the room
A single setup plugin provisions the entire store on activation — categories, attributes, pages, products. One click, a complete showroom.
— Le ton
Cormorant
Garamond.
The display face is Cormorant Garamond — high-contrast, slightly old-world, with a flair on the italics. Body text is Manrope: a quiet modern sans that keeps the page readable without competing.
Numerals are tabular and lightly tracked, so prices align cleanly down the column and feel posted rather than negotiated.
— La palette
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